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Girls In Motion: encouraging young women to be active, their way
Research shows young New Zealand women gradually reduce their participation in physical activity during their teenage years. While they...
Power. Money. Security: a financial podcast redefining PMS for NZ women
New Zealand women are on average financially worse-off than men over their lifetime. In this frank and relatable podcast, hosted by comedian Michèle A'Court, expert guests demystify finance, discuss what's wrong with the gender wealth gap, and what to do about it. We ran sponsored articles in print and digital, an editorial interview with Michèle, and high impact native drivers sent readers/ listeners to our Power Money Security hub.
Down, but not out. A resilience guide to 2022 and beyond
Inspirational tips on 'failure' and response from top New Zealand athletes
Mastering Excellence
A premium content experience with Lexus, outlining the concept of Takumi craftsmanship, which goes into every car....
A mountaineering story of perseverance for Kelloggs
Exploring the sheer grit and determination it takes to conquer NZ's deadliest peak - Mt Avalanche
Mapping a global recovery from New Zealand
Does New Zealand hold the key to rebuilding a post-Covid economy? We captured the year-long APEC summit - gone virtual
People reveal their fun sides, with Captain Morgan
In this listicle we explored the different/ fun sides of people, with an original photography set-up and slider technology
Simon Smith SHOWREEL
Hi. I'm Simon - a journalist passionate about helping brands across the world tell powerful stories
Immersive, issues-based storytelling
Changing the planet with New Zealand's most powerful savings scheme
Small business wellbeing during a pandemic: Xero
A video, print and immersive high-impact content series championing the spirit of small business owners
Taking Over Litchfield For Netflix
A 'choose your own adventure' gamified content experience for Orange Is The New Black
Innovative Content for Intel and Vice
Diplo brought the house down in Beijing for this multi-market interactive curation of the Creator's Project for Vice and Intel
What Kind Of Mechanic Are You?
This popular quiz for eBay tapped into the competitive nature of real and home mechanics...
An Olympic feat: bringing 80 bloggers to London for Samsung
David Beckham and Jamie Oliver starred in this content programme my team devised and ran in 20-plus countries
Targeting ‘lads’ with interactivity
This viral game starring Holly Valance and accompanying native content across MSN was a max Pepsi hit in three markets