Targeting ‘lads’ with interactivity

This viral game starring Holly Valance and accompanying native content was a max Pepsi hit...

For the first solution in a partnership with Pepsi Max, the client wanted to appeal to a ‘lads’ audience in the UK and Australia.

We created an instantly successful interactive chat game with Holly Valance - known to both audiences - housed in a site full of irreverent content created by FHM writers. We also created a viral interactive video-captioning experience.