Taking Over Litchfield For Netflix
- Simon Smith
- Sep 25, 2017
- 1 min read
Updated: Feb 16, 2022
I created this 'choose your own adventure' game for Orange Is The New Black’s fifth season...
This was the first Netflix campaign for Playbuzz - which was then seeded on a variety of online publishers.
Netflix wanted something to connect with a broad millennial and older audience; to appeal to new fans, and those who knew the show already. I worked closely with the production team at Netflix to ensure the game:
captured the theme of season five, without giving anything anyway
tapped into the nostalgia of the previous seasons
The result was highly successful.
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