Girls In Motion: encouraging young women to be active, their way

Research shows young New Zealand women gradually reduce their participation in physical activity during their teenage years.

While they often want to be active, young women can be weighed down by the pressure, judgement and expectations that are often part of organised physical activity. For them, sport is just not fun anymore.

In this campaign with Sport NZ, we wanted to inspire young women to be active the way they want, on their terms.

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