Immersive, issues-based storytelling

Changing the planet with New Zealand's most powerful savings scheme.

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KiwiSaver is New Zealand's compulsory savings scheme for retirement.

Since most New Zealanders are still with the default provider they were set up with 15 years ago, blissfully unaware of the power they could wield with their investment, Pathfinder - an ethical investment provider - wanted to inspire New Zealanders to sit up and take notice.

Our immersive interactive article acted as an informative long-form story, but also as a hub for all future digital content in the series (which also had a print extension across the Stuff publishing network)