An Olympic feat: bringing 80 bloggers to London for Samsung

Jamie Oliver and David Beckham starred in this Olympic hit with 80 international bloggers.

Eighty bloggers from around the world were recruited by judges through an online elimination show and brought to London to cover all the capital city buzz during the 2012 Olympics.

Starring David Beckham, Jamie Oliver, Tim Lovejoy and a panel of celebrity judges, my team conceived, produced and ran this highly-engaged content programme in over 20 countries.